Moonee Valley Racing Club
Moonee Valley Racing Club (MVRC) wins big with Upbeat membership.
"The data is in the system to answer any question the business wants to ask."
Bruce Clarke, Chief Financial Officer
Moonee Valley Racecourse (“The Valley”) has been a significant part of Victoria’s racing history for more than 135 years. The Club’s signature race, the Ladbrokes W.S. Cox Plate, is celebrated as The Weight-for-Age Championship of Australia, with past winners including Phar Lap, Kingston Town, Might and Power, Sunline and Winx. The race was named after racing pioneer and Club founder William Samuel Cox, who in 1882 leased and transformed his private farmland into what is known today as the Moonee Valley Racecourse.
Established in 1883, the Valley is considered Melbourne’s most appealing spectator racecourse, offering an exciting, up-close and personal entertainment experience like no other. It has enjoyed a rich and vibrant history of thoroughbred horse racing at its unique amphitheatre track, and was the first Australian metropolitan track to conduct night racing.
MVRC is a member-based organisation, with key activities including racing, functions & events, gaming venue operations and property development.
MVRC needed a solutions platform that would support the organisation with its current and future business requirements, replacing a suite of existing disparate systems. The project provided an opportunity for the Club to implement ‘best practice’ system controls and processes within the business, and review processes across different business units with an aim to improve consistency and efficiency.
MVRC reached out to Professional Advantage to implement a solution with the ability to respond to business changes and requirements. They wanted to remedy the fact that each business unit had their own system and process.
Selected for its demonstrated technical expertise in implementing leading-edge Microsoft-based solutions, Professional Advantage was chosen to deploy Upbeat within Microsoft Dynamics CRM along with integration to Microsoft Dynamics GP.
“There is excellent integrity with the integration between CRM and GP. If we ever have a question about a transaction in our financials, we can easily trace it from GP back to CRM.” Bruce Clarke, CFO.
Upbeat Membership meets the system needs of forward thinking membership-based organisations who are seeking to deliver an enhanced member experience with increased efficiency. A modern membership system helps to meet the “do more with less” challenge by automating tasks, streamlining processes, and providing data-based insights that can drive action.
With an extensive knowledge of membership and event management associations, and specific expertise in the racing industry, Professional Advantage were able to deliver Upbeat, out of the box, without any custom development. Upbeat and CRM replaced the various systems and processes previously used throughout MVRC which simplified support requirements and provided organisational-wide access to critical business information.
MVRC has experienced significant wins and improvements in their operations.
Upbeat has also provided MVRC with: